Accounting is the story of your business. Accounting records tell us how the business is doing, what is going well and what items need more attention. Running a business is hard and between managing day-to-day operations, keeping focused on the big picture such as growing and creating profits, and then balancing work and personal time, it can seem never-ending and exhausting.
If you want your business to succeed, you need to know how to measure it and know your numbers. Having accurate and up-to-date financial records is absolutely crucial. Running a business without knowing its numbers would be like driving a car without a dashboard.
As a small business owner, there are a lot of important tasks you have to attend to, and sometimes, there just isn’t enough time to do all of them. You didn’t go into business to create financial statements or calculate sales taxes, so why spend your valuable time on finances when you could be spending it growing your business instead?